Just like the blockchain market, virtual reality is taking everyone by storm right now. This means that there are many companies that are taking the bold step of combining these two technologies and coming up with amazing new products. Staramba, based in Berlin, Germany, is one of these companies.
Let’s see what they are up to, shall we?
Allowing you to meet up with friends, strangers and lifelike 3D avatars of your beloved superstars and idols, Staramba has boldly described itself as the most advanced lifelike and VR scan company in the market.
Featuring over 7,000 stars, Staramba boasts of what’s said to be the largest 3D avatar database in the world. Though their specialty lies in creating avatars for Hollywood studios, they also do it for other companies like Konami, the developers of the famous video game, ProEvolutionSoccer. David Beckham’s scan features prominently in the 2019 edition of the title.
Staramba Spaces, its upcoming venture, will allow you to plunge yourself into a virtual world where you will meet and engage with your idols in a completely new way. Training with your favorite football star or singing along with a famous musician is just some of the moments you will get to enjoy.
Ever dreamt of being the neighbor of Paris Hilton or Cristiano Ronaldo? Or maybe you want to own a property with a balcony overlooking the stadium of a big football club. Buying virtual property is among the opportunities that Staramba will provide, and this is well highlighted in Staramba’s whitepaper.
The idea of selling and renting out the virtual properties to other users could prove to be very lucrative. Since the properties in the most sophisticated locations are limited, the company thinks that the demand will be very high.
Reaching out to other businesses including big brands and football clubs is among Staramba’s future plans. This is because virtual reality can be used to create merchandise and premium content which can, in turn, be used to build deeper connections with fans and to create more brand awareness. All transactions will be processed in real time through the Staramba token which is ERC20-compliant.
Why Should Virtual Reality Be Decentralized?
The two words on everyone’s lips today are blockchain and decentralization. Attempts are continuously being made to put everything on the blockchain and decentralize it. The downside of this, however, is that decentralization is being used for the sole purpose of making money via an ICO.
By intuition, it would have been easy to think that a project involving blockchain and virtual reality would fall right into this category. Further research, however, has shown that this isn’t the case.
Let me explain.
First off, we need to understand the real meaning of virtual reality. We collect resources in the real world because they serve a purpose. For instance, using your house to protect yourself from the rain and using your land to grow food.
Your virtual house and your virtual land, on the other hand, have no purpose. They are not resources. Virtual reality is all about changing the user experience. Think about it; you could have a virtual house on your computer. However, viewing it using some special glasses and in 3D is all about changing the user interface. What VR does is that it gives you a new way to browse data.
Let’s ignore the fact that as a different user interface virtual reality provides more detail and makes it more fun to browse than the typical two-dimensional interface that you could use on your browser.
A Google search about pictures of a house brings back the same results as virtual reality. That’s why it’s possible to argue that the internet is a virtual reality.
So, where’s the difference?
The major difference is that the common reality has some restrictions. For instance, duplicating your house is not possible. With the internet, however, it’s quite easy to copy and paste your house multiple times. This is good, but restrictions are sometimes useful. For example, if certain things were not scarce, they would have no value. Take the case of a Ferrari. The key reason why most people buy this car is to impress others and not just because they need a vehicle. If you want to impress people, the Ferrari has to be scarce. It will not help if everyone owns a Ferrari because the main point of owning one is not just to move from one point to the other but to impress other people around you.
As we normally imagine it (another world which looks just like the one we live in but is “virtual”), the virtual world should have the same restrictions that we have in our world. It’s common to think that resources are always available, but in reality, quite some resources are only available in the sense that they attract the attention of the people around you. Think about it, an expensive watch, a new handbag or a new outfit.
It’s not possible to attract one’s attention with an image of an expensive Gucci bag. However, this can happen in the real world.
The goal is to make that picture of an expensive Gucci bag attract someone’s attention in the virtual world.
For this to happen there has to be some sort of replication of the properties that are present in the real world. One major element is scarcity. That Gucci bag has to be scarce, the same way, it is in the real world. The best way to achieve this scarcity for online assets at the moment is through blockchain. Its decentralized nature makes this possible.
Decentralization makes sure that the rules cannot be changed by a single person. If you were to enter a virtual world that has been hosted on a central server, the administrator could easily change the rules. Blockchain makes sure this cannot happen.
Staramba Main Features
In this new world, interactions with people will be possible. You will also be able to use their markets to rent parts, buy and sell them and also make transactions. Staramba wants to make the virtual world as real as possible by recreating the best features of the real world.
Once you access Staramba, you will get to enjoy amazing experiences including those created form top athletes and celebrities. This world will also be full of avatars that have been created using top-notch 3D technology. You will be able to buy assets that are owned by other users. If you would like to create your own, it will also be possible. You can even sell them later or rent them to other users.
The main function of this new world is to create a system in which you will get to meet with your favorite idols and any other person that you like. Expressing yourself in the network and connecting with your friends and sharing moments with a VR that’s fully photorealistic will be possible.
Aside from connecting with avatars of real people, the company will also let you connect with real people. This activity could very well be termed as hyperreal because these avatars have been created from certified scans of real people.
Once you decide to use Staramba, there will be lots of different options to choose from since different brands will be providing exclusive content for the company. Staramba has the largest database of 3D avatars worldwide, at 7,000 avatars of famous people, and this number is only expected to rise with time.
HDK2, Vive, and Oculus are among the software that the VR will be compatible with.
Real Madrid and Bayern Munich are just two of the major football clubs that Staramba has partnered with. Other partners include Hulk Hogan, a wrestling legend, and Timo Ball, the world’s best tennis player.
More official licensing partners are SLASH, KISS, etc. Paris Hilton is also a key partner. Staramba is positive that other A-listers from the sports, music and entertainment businesses will join them moving forward.
The company has offices both in Los Angeles and Berlin with over 100 employees from 23 countries. It has experienced steady growth since its creation. Its turnover has increased from €250,000 to €16 million last year.
The data obtained from the 3D models are sold to other software developers and is also used in its own applications.
The 3D INSTA-GRAPH, the scanner used by the company, is continuously being developed to increase its application in other situations. Staramba says that very soon the technology could be used in fitness training and in figuring out the size of clothes on e-commerce sites.
In its attempt to release the VR platform live in the last quarter of 2018, Staramba is holding an initial token offering to help to expand its spaces.
The token sale began on June 20th and the whitelisting on May 23rd. A huge discount was given to some investors who received 30% off during World Cup’s first week, 20% will be given during the second week and 10% during the third week. Payments will be processed in Bitcoin, Ethereum, and US Dollars. Public trading is expected to start in October.
Christian Daudert, the CEO of Staramba, has more than 20 years’ worth of experience in the sports industry.
Positioning Itself for the Future of VR
Daudert founded Staramba three years ago with just the idea of creating and marketing 3D scans of stars in the sports, music and entertainment industry. Once he recognized the potential of the 3D scans, full alignment of the company with VR was the next step.
- STARAMBA spaces, a social VR network and the first of its kind in the world. Though it’s still under development, it has photorealistic avatars. Here, fans will be able to connect with their favorite superstars and also engage in a variety of fun-filled activities with them. For instance, they can have a training session with football stars, mingle with music stars at live events or play drums with their favorite artist. The non-existence of lifelike avatars on any other platform makes STARAMBA spaces quite unique. Stars will be able to provide their fans with diversified information due to the incorporation of social media into the VR.
- The ever increasing expansion of the most comprehensive database of 3D avatars worldwide which currently stands at 7,000 sets of data of the world’s most famous people. They range from football stars from the top football clubs such as Real Madrid and Bayern Munich to WWE superstars, NFL stars, and athletes such as Usain Bolt. Elvis Presley and KISS are also in the database, representing the music and entertainment industry. While the data is used for its own VR applications, Staramba also sells it to other software manufacturers.
- The continued development of 3D-INSTAGRAPH, the high-quality scanner used by Staramba. Equipped with 172 integrated cameras, Staramba uses it to make a full body scan of the stars. Moreover, it markets the scanner to other certified partners who in turn use it to scan consumers and later generate 3D avatars for a wide variety of uses.
Photorealistic avatars are clearly more advanced than the comic avatars. The change they are bringing is bound to be a long-lasting one. Body scans can be used in the future for fitting and order clothes with the exact sizes and also to measure and keep track of muscle development in fitness training. Daudert says that the market volume is immeasurable and that there are no limits for the uses of VR technology.
Among the key players in the development of STARAMBA spaces is artificial intelligence, which is also being used in many other applications.
Even though the VR market is still in its early stages, it’s slowly gaining ground. Software companies such as Microsoft and Apple are integrating virtual reality, and AR (Augmented Reality) features into their products. VR glasses, on the other hand, are becoming lighter, cheaper and more powerful. Daudert predicts that the world will soon become 3D.
“We have positioned ourselves in a perfect position at the front of the VR market globally, especially since we have huge investors who have shown full confidence in us,” says Daudert.