ICO Advisory

Specialised token economy and ICO services for blockchain and decentralised ledger ventures.

Advisory for Token Offering Services

ICO Management

Campaign planning, key milestones and management of stakeholders for successful ICO campaigns

Whitepaper Drafting

We draft whitepapers and offer summaries that focus on unique value propositions and articulate messages

Token Economies

Design your token and coin economy and identify value drivers and economy mechanics

ICO Marketing

Planning and managing marketing campaigns for token offerings with targeted audiences and venture proposition

Blockchain Design

Blockchain and smart contract if/this then/that design and functionality requirements aligned with user needs.

Know Your Customer

KYC management processes and compliance with anti-money laundering regulations.

Venture Governance

Venture and stakeholder governance processes and ensuring your ICO is transparent and delivers on your stated objectives

Due Diligence

Pre-ICO commercial, technical and token offering due diligence to ensure that founders and ventures are capable of delivering on stated objectives

What is an Initial Coin or Token Offering?

An Initial Coin Offering, also known as an ICO, is a fundraising mechanism in which new projects sell their underlying crypto tokens in exchange for bitcoin and ether. It is occasionally described as being similar to an Initial Public Offering (IPO) where a company sells shares to the public and lists on a stock exchange. However, the key distinction being that the majority of token offerings do not consider themselves an issue of securities and usually ICOs are undertaken to provide funding to build a new product.


Where the token acts like a security such as equity, debt or derivatives the offering may be called a Security Token Offering (STO) where it is explicit that the token provides certain rights to the token owner to share in the assets, rewards or financial benefits.

At BlockToken we can help you structure your token offering as a utility token such that it is not an issue of securities as these tokens do not provide a guaranteed participation in the profits or equity of the company, nor voting rights nor power over the company.

These utility tokens are the cornerstone of creating token economies supported by token holders (passive), active participants and the issuer that creates and builds the platform and products.

Whitepaper Drafting

We draft investment summaries, litepapers and whitepapers that articulate your token economics, use of funds and product vision.

We draft technical whitepapers that articulate your product and token economy mechanics in a way that non-technical audiences can comprehend.

Whitepapers need to include:

  • An explanation of the token economy
  • Use of funds
  • Allocation of tokens
  • Timeline and roadmap
  • Team overview
  • Industry metrics
  • Competitor assessment
  • Governance and operational transparency
  • Clarity of language (plain English rather than technical jargon)
  • Fairness of the token offer, including escrow

In conjunction with your team whitepapers and associated materials take around 4-6 weeks to draft and undergo a peer review process.

Full ICO Campaign Management

End to end Initial Coin Offering (ICO) campaign management and advisory services for launching new token sales.

We undertake full service end-to-end project management for token offerings or ICOs. Our services include venture due diligence, token economy structuring, identification of funds required for development, whitepaper drafting and ICO marketing.

Whilst many ICO campaigns have been conducted in just a few weeks – we believe in planning and preparation.

Allow at least 2-6 months for your token offering period, which will include intense marketing and customer support through channels such as Slack, Telegram and Reddit.

Additionally for earlier cornerstone buyers of your tokens (pre-ICO) they may need to undertake some due diligence investigations into the venture – we manage all buyer Q&A and due diligence reviews for you.